
Rhode's Journey: From Dream to Billion-Dollar Reality
It feels surreal that Rhode, a beauty brand founded by Hailey Bieber just three years ago, has reached such monumental heights. E.L.F. Beauty has recently announced the acquisition of Rhode in what has been widely reported as a $1 billion deal. While the exact figures are still under wraps, we know that this transaction comprises $800 million upfront, with an additional $200 million dependent on Rhode’s future growth.
What This Deal Means for Hailey Bieber
In our conversation with Hailey, she expressed excitement about the possibilities this acquisition brings. “When you're launching a brand, you're so focused on what's in front of you,” she explained. “This acquisition is a dream come true—something I could have never anticipated happening at this exact time.” With E.L.F. Beauty's support, which includes established brands like Keys Soulcare and E.L.F. Cosmetics, Rhode is poised for remarkable growth.
A Vision for Expansion and Nurturing Creativity
Both Hailey and E.L.F. chairman and CEO Tarang Amin share a vision for Rhode’s future that emphasizes growth while staying true to the brand’s innovative spirit. “We want to nurture Hailey's vision and invest more in marketing,” Amin shared, recognizing Bieber as one of the most thoughtful founders he has encountered. Their partnership seems deeply rooted in a mutual respect for each other's creative energies.
The Heart of the Matter: Community and Connection
This acquisition is more than just numbers; it’s about community and connection. By building a global brand, Hailey hopes to maintain the values that drew so many fans to Rhode initially. The story of Rhode is a reminder of how a local vision can resonate broadly, and how significant partnerships can propel that vision into a wider audience.
Conclusion: Embrace the New Chapter
As Rhode steps into this exciting new chapter, we can expect the brand to continue to thrive, inspired by Hailey’s commitment and E.L.F.'s backing. Keep an eye on Rhode as it embraces its new growth trajectory, and remember that the heart of beauty lies in the stories we share along the way!
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