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American Express and Main Street America Unite to Bolster Small Businesses
In a powerful partnership that aims to invigorate small businesses across the U.S., American Express is teaming up with Main Street America to launch the Amex Shop Small Grants Program. This initiative, set to kick off on Small Business Saturday, November 29, 2025, will allocate an impressive $5 million in grants dedicated to supporting local entrepreneurs. Each of the 250 selected businesses will receive $20,000 to help them innovate, grow, and foster community connections.
Supporting Local Economies: A Shared Commitment
Since its inception in 2010, Small Business Saturday has championed the cause of local businesses. This day not only boosts sales but also strengthens community ties by urging consumers to shop small. With reports suggesting that approximately 68 cents of every dollar spent at small businesses remains in the local community, it's clear that supporting these enterprises goes beyond mere transactions. American Express’s commitment through the Shop Small Grants Program reinforces this notion by providing vital funding and resources to fuel local economies.
Grant Details: What Small Business Owners Should Know
The Amex Shop Small Grants Program invites small businesses operating in the U.S. to apply from November 29 to January 16, 2026. To qualify, businesses must operate from a physical location, have 20 or fewer employees, and have been in business as of January 1, 2024. The grants can be used for various purposes, including marketing, community-centric projects, and physical enhancements, ensuring that the impact resonates through both business innovation and community support.
The Power of Collective Action: Every Dollar Counts
Each time an American Express Card member shops at a participating small business on November 29, an additional $1 will be donated to fund more grants. This initiative serves to remind consumers of their pivotal role in driving change. The ripple effects of individual actions can lead to significant improvements in community well-being and business prosperity.
Future-Proofing Small Businesses Through Innovation
The grants will not only equip businesses with financial resources but also offer networking opportunities and educational courses to foster sustainable growth. By focusing on innovations that meet community needs, grant recipients will be better positioned to adapt and thrive against economic challenges, supporting their communities along the way.
A Legacy of Commitment to Small Businesses
American Express has been spearheading efforts to support small enterprises since creating Small Business Saturday. The impact of this movement has generated over $223 billion in reported sales during the event, illustrating the considerable economic influence of small businesses. The Amex Shop Small Grants Program is the latest chapter in this ongoing journey, which seeks to bolster not just individual businesses, but the very fabric of local economies.
Call to Action for Entrepreneurs
As the November date approaches, business owners should prepare to apply for these transformative grants. By participating, they can not only secure critical funding for their endeavors but also contribute to a broader movement of community support and economic revitalization. To stay updated and fully prepared, small business owners are encouraged to visit the official American Express website where additional resources and application details will be posted.
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