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  • On Deck
March 18.2025
3 Minutes Read

Why Cincinnati Is Losing Out on March Madness and How to Fix It

NCAA March Madness logo close-up on a window.

The Economic Void of Missing March Madness

This year, just like the last and many before it, March Madness is off to a thrilling start in Dayton while Cincinnati is once again absent from the list of host cities. The First Four games in Dayton exemplify what Cincinnati is missing out on: a significant economic boost and the chance to showcase itself on a national platform. As spectators pour into Dayton from all over the country, Cincinnati's empty arenas are a stark reminder of what could be. Ian White, a Cincinnati native, laments this absence, noting how the economic diversity created by the influx of fans positively impacts merchants and hospitality sectors in Dayton, with an estimated $6 million generated during the event.

Demand for Modern Facilities

The push for Cincinnati to construct a new arena has been a recurring theme. Efforts have intensified since the NCAA pulled its 2022 tournament hosting rights from Cincinnati, moving it instead to Indianapolis due to unmet renovation requirements of approximately $200 million for the then-U.S. Bank Arena. This move, while disheartening, has unleashed discussions about the necessity of a modern facility to attract major events like March Madness, concerts, and other sporting events.

The Cincinnati USA Regional Chamber's feasibility study brings substantial insights. Indicating that a modern arena could inject approximately $22 million into the local economy annually, the study also highlights that it could create up to 231 full-time jobs. These projections are compelling, emphasizing that a new arena is not merely a dream but a viable opportunity. Additionally, venues in cities like Cleveland, Columbus, and Indianapolis are reaping the benefits of modern infrastructure, serving as wake-up calls for Cincinnati.

Political Will and Community Support Required

Political will is now being called upon. Advocates like Councilman Seth Walsh and various local organizations are encouraging the Hamilton County Board of Commissioners to allocate sales tax dollars toward constructing a new arena. The community's voice is pivotal in this endeavor, with grassroots movements being essential to rallying support. However, it remains unclear how funding should be structured or identified, especially when there may be hesitance towards public financing.

Many residents resonate with ideas posited by West End Community Council member Nick Johnson, who suggests that the new arena should be strategically placed in underserved neighborhoods to promote equity while providing economic development. Such decisions are critical, highlighting the need for a collaborative effort to realize this dream. After all, cities like Dayton are capitalizing on their investments in modern infrastructure while Cincinnati languishes on the sidelines.

Unfolding the Future of Cincinnati’s Sports Opportunities

What lies ahead for Cincinnati's sports landscape if the arena discussion stalls further? If Dayton continues its hosting streak with March Madness, Cincinnati risks establishing a narrative that positions it as a city unwilling to keep up with surrounding regions. The lost economic potential and visibility on a national stage could have long-term ramifications not just for sports events but also for the tourism sector overall. Getting fans into Cincinnati for big events could catalyze a renaissance for the local businesses and the overall community.

In light of many discussions around the arena, the time is now for all stakeholders—fans, local leaders, and business owners—to unify their voices and push for change. Beyond merely giving Cincinnati a chance to host March Madness, building a new arena signifies belief in the city’s potential and a commitment to cultural revitalization. As Ian White poignantly states, "Make Cincinnati sports great again—invest in the future of our city." This message rings true not just for sports enthusiasts but for everyone invested in the city’s thriving economic landscape.

Final Thoughts: The Time For Action Is Now

Cincinnati stands at a crossroads—will it step up and confront the challenges posed by outdated facilities, or will it continue to watch from afar as its neighboring cities thrive? With the right investment in infrastructure, there’s no reason why Cincinnati cannot host March Madness and become a pioneer for a new era of sports in the region. As conversations evolve, as a community, advocates can turn aspirations into reality, ultimately elevating Cincinnati's profile as a central hub for sports and entertainment.

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